Look at Houseplant’s Instagram presence, and their strategy is obvious. The company has two accounts: One for the House side and one for the Plant side. One account has ashtrays and lighters, and one account has the pot. The account with just lifestyle items has twice as many followers as the pot account.
“We’ve sold house goods in all 50 states at this point,” Seth Rogen explained. “That’s us, developing a relationship and trust with customers in places where weed is not legal yet.”
The company’s home goods line is expanding, too, and soon it will sell lamps, furniture and more. Why? Because these household items are not censored by social media companies and let the company tell its story without restrictions.
From pot to pottery
I was annoying Seth Rogen. We had just started the interview, and while he politely answered my questions, he was growing tired of talking about his celebrity status. He was more interested in discussing how Houseplant, the company he co-founded, is succeeding by overcoming countless regulatory hurdles. To him, that success has little to do with the Seth Rogen brand.
“We approached [building the brand] in a way that nobody else has,” Davies said. “I think the merger of House and Plant is what’s going to help us establish a brand name that goes beyond the limiting restrictions you have to abide by to communicate cannabis.”
I spoke with Rogen, CEO Mike Mohr and chief commerce officer Haneen Davies at TechCrunch Disrupt. Houseplant launched in March with two product categories: “House,” as in, home goods, and “Plant,” as in weed. One is highly regulated by the federal government and social media companies, and the other is not.
“It’s not like I’m a real celebrity. It’s not like Chris Evans is behind this,” Rogen said, laughing. “On the grand scale, celebrities are very low on the pecking order. I don’t even know if I am a celebrity since I haven’t been in a Marvel movie.”
“That’s the ethos of our launch,” said Davies. “You can talk about house goods the way you can talk about any product, and to us, they’re very much linked to cannabis and a cannabis lifestyle. But we can gain the trust of a national audience and be in many homes across the nation while we wait for cannabis to follow.”
A week or two weeks after you switch to the flowering light schedule, you can finally see the gender of your plants. If you used feminized seeds, they will all be female and you have nothing to worry about.
The vegetative stage is when your marijuana grow starts to get exciting. The plants grow fast, but do not yet produce any buds or flower. The great thing about growing marijuana indoors is that you get to control everything, meaning you can provide the ideal conditions for maximum yields.
Here is a graphic that shows you what to look for:
Flowering Your Weed Plants
If you used non-feminized seeds, you can expect about half of your plants to be male. Now that you can identify the males, you need to remove them from your grow room and get rid of them immediately. If they pollinate the females, you end up with buds full of seeds.
These days, however, this is basically the same thing that happens when you ship inside the US. That is why our favorite online seed banks are both headquartered in Europe, but they have warehouses in the US. This cuts down on shipping times considerably.
The Best Places To Get Cannabis Seeds
HPS works well too, as it always has, but I don’t recommend it anymore, since LED and CMH are better. Assuming quality LED grow lights, of course.
If you don’t want to bother with the Rapid Rooters, you could also just germinate your seeds in the same container that you plan on using for your young seedlings. It could be a plastic cup or a 1-gallon fabric pot or whatever.